Empowering founders with affordable expertise
Fractional expertise: Senior capability without long-term risk.
Predictable growth: Sales engines that scale sustainably.
Operational clarity: Turning chaos into structure.
Smart hiring: High-quality talent without agency fees.
Founder-first approach: Flexible, embedded support tailored to startup and scale up realities.
Where do you see the biggest challenge?
How could the below take some of the pressure off
ICP creation & customer segmentation
GTM plan & messaging
Sales playbooks & outbound cadences
Pipeline management and Revenue forecasting
Coaching for founders or early sales hires
Optional sales execution (outreach + early customer acquisition)
Role design, org charts & accountability
Culture enhancement
Sustainability, and Diversity
Process delivering a thread across sales, delivery, hiring & operations
Market expansion planning
Commercial & headcount forecasting
Embedded Talent Partner (part-time/results focused)
On-demand hiring
Talent acquisition process setup
ATS workflows, scorecards & interviews
Employer brand messaging
Onboarding frameworks
“Right role, right time” headcount planning
Post placement support
Our
brand vision and mission
The Sales and Talent Lab exists to make life easier for founders and start-ups hitting bottlenecks in growth, structure and hirng. We deliver senior-level capability without the senior-level payroll burden. Our mission is simple: help startups scale smarter, faster, and more cost-effectively.
The STL have a vision to become the fractional senior team of choice for ambitious founders — providing sales, operations, and talent expertise at a fraction of the cost, so startups can focus on growth, not overheads.
Contact Us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!