Empowering founders with affordable expertise

Fractional expertise

Senior capability without long-term risk

PREDICTABLE SALES GROWTH |

Systems that scale sustainably

OPERATIONAL CLARITY |

Turning chaos into structure

SMART HIRING |

Turning talent investment into ROI

Founder and leadership-first approach: Unpacking challenges to create tailored solutions

SALES |

Fractional sales leadership to build and scale your revenue engine

  • ICP design and customer segmentation

  • Go-to-market planning and messaging

  • Sales playbooks and outbound cadences

  • Pipeline management and revenue forecasting

  • Coaching for founders and early sales hires

  • Optional: Hands-on sales execution (outreach and early customer acquisition)

OPERATIONS |

Fractional operations leadership to structure chaos into scalable systems

  • Role design, org charts, and accountability

  • Culture enhancement and DEI

  • Cross-functional processes across sales, delivery, hiring, and operations

  • Market expansion planning

  • Commercial and headcount forecasting

TALENT |

Tailored, flexible talent solutions that prioritise ROI and genuine partnership

  • Embedded Talent Partner (results-focused)

  • On-demand hiring

  • Talent acquisition process setup

  • ATS workflows, scorecards, and interviews

  • Employer brand messaging

  • Onboarding frameworks

  • "Right role, right time" headcount planning

  • Post-placement support

Our brand vision and mission

The Sales and Talent Lab exists to make life easier for founders, startups, and scale-ups facing bottlenecks in growth, structure, and hiring. We deliver senior-level capability without the senior-level payroll burden. Our mission is simple: help companies scale smarter, faster, and more cost-effectively.

STL’s vision is to become the fractional senior team of choice for ambitious founders and leaders—providing sales, operations, and talent expertise at a fraction of the cost, so companies can focus on growth, not overheads.

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